Government Contract | Pennsylvania
Marketing Plan and Creative Advertisement Develop

Bid Information

Bid Alert No: 00000514942

Bid Title: Marketing Plan and Creative Advertisement Develop

Agency Bid No. Title: 20150706

Received Date: 03/17/2016

Close Date: 04/15/2016

Purchase Type: 3 year term

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 03/25/2016 10:00 AM, Pre-Bid Conference 04/01/2016 01:00 PM, Bidder Preregistration


Specifications include, but are not limited to: The PLCB is a multi-faceted agency responsible for the retail sale ofwine and spirits and regulation of beverage alcohol throughout theCommonwealth. As such, it is one of the largest purchasers of wine and spiritsin the country. The purpose of this Request for Proposals (RFP) is to select anOfferor to assist in the planning, development, production, implementation andevaluation of comprehensive marketing plans and media campaigns to supportproduct promotions, events, brand education and agency initiatives. Marketingplans will include marketing strategies, advertising, monthly promotions,public relations and media strategies.B. Specific. The PLCB has the following specific objectives:The PLCB is looking for a strategic partnership to assist with the planning andexecution of the agencys advertising. The selected Offeror should provideexpertise, creativity and cutting-edge strategy to the planning process. ThePLCB seeks a partner with thorough knowledge of the beverage alcoholindustry and retail marketing businesses, with expertise in industry bestpractices.The selected Offeror should be able to assist in maximizing the impact ofbudgeted dollars while furthering the agencys goals of increasing productsales, improving brand recognition and changing customer perceptions.The PLCB expects consistency in the creative team, and that the team willremain on the project for the duration of the contract term.IV-2. Nature and Scope of the ProjectThe selected Offeror will assist the PLCB in promoting current and future PLCBinitiatives, current and new stores, the agencys online store (e-commerce),and special programs using various media and marketing strategies to reachconsumers. The selected Offeror will develop marketing plans; create copy;produce commercial segments; develop websites; create advertisements formedia outlets; assist in marketing analysis, strategy and production planning;conduct research studies; provide messaging input and any other marketingrelatedactivities that will promote PLCB stores, increase sales and enhancebrand awareness.

Product Codes: 91876, 91501

Agency Information

Issuing Agency: Commonwealth of Pennsylvania - Liquor Control Board

State: Pennsylvania

Agency Type: State and Local

Contact: 910 Capital Street, Northwest Office Building Room 316, Harrisburg, Pennsylvania, 17124



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