Bid Alert No: 00000449836
Bid Title: Marketing and Promotional Services for Westchester County's Ready-to-Work Program
Agency Bid No. Title: Not Stated
Received Date: 12/29/2015
Close Date: 01/12/2016
Purchase Type: Term:
Delivery Point: White Plains, New York
Delivery Date: Not Stated
Special Notices: Bidder Preregistration, Minority Business Set-Aside, Women-Owned Business Set-Aside
Specifications include, but are not limited to:The advertising and /or public relations agency selected will be responsible for planning,researching, and implementing media placements, coordinating public relations and web-basedpromotional activities to promote the Countys Ready-to-Work (Jobs Waiting) initiative, asmore particularly set forth below: To develop an awareness campaign of the Ready to Work (Jobs Waiting) program tohealthcare businesses and long term unemployed job seekers (Unemployed for over27 weeks). Evaluate the current marketing promotion material and determine that theeffectiveness in reaching the target population. Recommend new a strategy whichwill include new marketing and promotion material. Develop the marketing strategy and tactics/ methods. This could include, but not belimited to print and electronic media planning, development of hand out itemswriting and placing articles and informational items, assisting with websitedevelopment, writing and placing radio spots, outreach to professionals and providergroups, civic organizations, planning event tie-ins, etc. Develop marketing strategy to describe the Ready to Work (Jobs Waiting) programservices, and how to access those services.
Product Codes: 91876, 91501
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Issuing Agency: County of Westchester/IPT
State: New York
Agency Type: State and Local
Contact: Ali Tarchoun 120 Bloomingdale Road, 2nd Floor, White Plains, New York, 10605