Government Contract | Virginia
Marketing Agency

Bid Information

Bid Alert No: 00000514668

Bid Title: Marketing Agency

Agency Bid No. Title: P173-16-MA

Received Date: 03/16/2016

Close Date: 03/25/2016

Purchase Type: Term:

Delivery Point: Portsmouth, Virginia

Delivery Date: Not Stated

Special Notices: Bidder Preregistration


Specifications include, but are not limited to:1. Strategic PlanningThe Contractor shall coordinate with the Marketing, Communications andTourism Department to develop a strategic marketing plan, includingmission statement, goals and objectives, strategies and tactics, andmeetings.2. Creative Designa. The Contractor shall promote the City in all aspects, includingbranding, enhancing the marketing graphics and theme currently inplace to provide a sense of unity in the overall marketing program.b. The Contractor shall propose, design and produce marketing,advertising, public relations and publicity material, including butnot limited to video, fliers, brochures, signage, logos, buttons,electronic communications, e-newsletters/e-blasts and any otherappropriate elements for carrying out the marketing plan. TheContractor will provide written estimates for the materials theywill produce. These materials shall become the property of theCity and may be.used by the City for any purpose and furtherthe Contractor agrees that it releases all claims to thismaterial.3. Media Placementa. The Contractor shall recommend a media plan, based on availablefunds, and will design, produce, and place advertising in mediaappropriate for reaching an identified target audience.b. The Contractor shall provide ongoing evaluation of media throughpost-buy analysis reconciliation, and consultative bi-monthlymeetings

Bid Related Documents

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Product Codes: 96179, 96153

Agency Information

Issuing Agency: City of Portsmouth

State: Virginia

Agency Type: State and Local

Contact: Michael Ammons, Purchasing Officer Purchasing Office, 801 Crawford Street, 5th Floor, Portsmouth, Virginia, 23704

Phone: 757-393-8858

Fax: 757-393-5475




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