Bid Alert No: 00000546731
Bid Title: Marketing & Branding for Winthrop Univ.
Agency Bid No. Title: 5400011277
Received Date: 04/19/2016
Close Date: 05/11/2016
Purchase Type: Term: 06/14/2016 - 06/13/2021
Delivery Point: Winthrop University, Rock Hill, South Carolina
Delivery Date: Not Stated
Special Notices: Questions Due By Optional 04/21/2016 05:00 PM, Bidder Preregistration
Specifications include, but are not limited to: Winthrop University desires to develop a university-wide marketing and branding strategy with the professional assistance of a third-party, full service agency that specializes in the marketing of higher education institutions. Winthrop seeks a knowledgeable, proven partner who will help identify market niche and shape Winthrops brand, and develop and implement a robust marketing strategy to communicate that brand message to grow enrollment, raise visibility and tell Winthrops story effectively to a regional and national audience. The plan should create a consistent, unifying brand message that will allow the university to effectively position itself within todays highly competitive landscape of higher education.
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Product Codes: 96179, 96153
Issuing Agency: State of South Carolina - Office of Materials Management
State: South Carolina
Agency Type: State and Local
Contact: Stacy Adams 1201 Main St., Suite 601, PO Box 101103, Columbia, South Carolina, 29201