Government Contract | Massachusetts
Marketability Analysis

Bid Information


Bid Alert No: 00000579854

Bid Title: Marketability Analysis

Agency Bid No. Title: 2016-09

Received Date: 05/23/2016

Close Date: 06/16/2016

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated

Special Notices: Pre-Bid Conference 05/23/2016 01:00 PM, Inside Delivery

Specifications

Specifications include, but are not limited to:SALEM STATE SEEKS A CONTRACTOR THAT CAN PROVIDE DETAILED ANALYSIS FOR IMPROVED MARKET POSITIONING FOR EXISTING ACADEMIC OFFERINGS (PHASE I) AND, IF THERE IS SPACE IN THE MARKETPLACE AVAILABLE, RECOMMENDATIONS FOR GROWING IDENTIFIED PROGRAMS (PHASE II) THAT MEET TARGET AUDIENCE AND REGIONAL WORKFORCE DEMANDS INCLUDING OUTREACH STRATEGIES, AMOUNT OF INVESTMENT NEEDED AND AN ESTIMATED RETURN ON INVESTMENT.SPECIFICALLY, SALEM STATE IS SEEKING A CONTRACTOR WHO WILL GATHER DATA AND PROVIDE ANALYSIS RELATED TO STATE ENROLLMENT TRENDS, STATE AND REGIONAL JOB MARKET TRENDS AND ANALYSIS, LABOR MARKET NEEDS ASSESSMENT, COMPETITOR ANALYSIS, MARKETING STRATEGIES, AND ACADEMIC PROGRAM OFFERINGS TO MEET MARKET NEEDS. BOTH QUANTITATIVE AND QUALITATIVE RESEARCH SOLUTIONS ARE DESIRED (E.G., ENROLLMENT TRENDS AND FORECASTING, EMPLOYERS NEEDS AND SATISFACTION, TUITION SENSITIVITY, PUBLIC PERCEPTION AND AWARENESS, BRAND PERCEPTION, ETC.). SALEM STATE IS PARTICULARLY INTERESTED IN KNOWING THE REGIONS DEMAND FOR CONTINUED ENROLLMENT AND WHICH ACADEMIC PROGRAMS CURRENTLY OFFERED BEST FIT THAT DEMAND.

Product Codes: 91876, 96153

Agency Information


Issuing Agency: Salem State University

State: Massachusetts

Agency Type: State and Local

Contact: Evelyn Wilson, Purchasing and Materials Management 352 Lafayette St., Administration Building, 2nd FL, Salem, Massachusetts, 01970

Phone: 978-542-6152

Fax: 978-542-6164

Email: ewilson@salemstate.edu

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