Government Contract | Montana
Market Segmentation Analysis

Bid Information

Bid Alert No: 00000518090

Bid Title: Market Segmentation Analysis

Agency Bid No. Title: MC03252016

Received Date: 03/18/2016

Close Date: 03/25/2016

Purchase Type: Not Stated

Delivery Point: Billings, Montana

Delivery Date: Not Stated


Specifications include, but are not limited to:The Library desires to enter into a contract with a consultant to provide a MarketSegmentation analysis. The demographic report should create a detailed picture of theresidents of the City of Billings and Yellowstone County. The resulting analysis shouldinclude the following: A definition of our market. Standard census information such as age, education, and income. Patron and non-user data describing peoples interests, consumer habits, values,and lifestyles (i.e. communication methods, internet connections, governmentassistance, etc.). Determine why non-users do not use the Library (i.e. transportation, librarylocation, lack of knowledge about services, etc.). A segmentation analysis detailing variations from neighborhood to neighborhoodin Billings and within other communities and rural areas of Yellowstone County. Determine what marketing would bring non-users to the Library. Suggests newservices that would appeal to non-users and how best to communicate withthem.

Bid Related Documents

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Product Codes: 91876, 96179, 96153

Agency Information

Issuing Agency: City of Billings

State: Montana

Agency Type: State and Local

Contact: Michael Carlson, Billings Public Library Billings Public Library, 510 N. Broadway, Billings, Montana, 59101

Phone: 406-657-8295

Fax: 406-657-8293




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