Government Contract | Montana
Market Segmentation Analysis for Billings Public Library

Bid Information


Bid Alert No: 00000504820

Bid Title: Market Segmentation Analysis for Billings Public Library

Agency Bid No. Title: Not Stated

Received Date: 03/08/2016

Close Date: 03/25/2016

Purchase Type: Not Stated

Delivery Point: Billings Public Library, 510 N. Broadway, Billings, Montana, 59101

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to: The Library desires to enter into a contract with a consultant to provide a Market Segmentation analysis. The demographic report should create a detailed picture of the residents of the City of Billings and Yellowstone County. The resulting analysis should include the following: A definition of our market. Standard census information such as age, education, and income. Patron and non-user data describing peoples interests, consumer habits, values, and lifestyles (i.e. communication methods, internet connections, government assistance, etc.). Determine why non-users do not use the Library (i.e. transportation, library location, lack of knowledge about services, etc.). A segmentation analysis detailing variations from neighborhood to neighborhood in Billings and within other communities and rural areas of Yellowstone County. Determine what marketing would bring non-users to the Library. Suggests new services that would appeal to non-users and how best to communicate with them.

Bid Related Documents

Download Document

Product Codes: 91876, 96153

Agency Information


Issuing Agency: City of Billings

State: Montana

Agency Type: State and Local

Contact: Michael Carlson, Billings Public Library Billings Public Library, 510 N. Broadway, Billings, Montana, 59101

Phone: 406-657-8295

Fax: 406-657-8293

Email: carlsonm@ci.billings.mt.us

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