Government Contract | Georgia
Market Research and Branding

Bid Information

Bid Alert No: 00000534866

Bid Title: Market Research and Branding

Agency Bid No. Title: ES-RFP-53600-563

Received Date: 04/06/2016

Close Date: 04/21/2016

Purchase Type: Not Stated

Delivery Point: Georgia College & State University, Milledgeville, Georgia

Delivery Date: Not Stated

Special Notices: Bidder Preregistration


Specifications include, but are not limited to: Georgia College is undertaking an institution-wide branding study to define its core strengths,differentiators and opportunities. The university is seeking to define a set of strategic narratives, develop aslogan that is memorable and distinctive and implement a compelling visual identity system and brandmessaging for multiple platforms that brings consistency and coherency across all of the universityscommunication mediums and touchpoints.As part of this initiative, Georgia College is seeking to hire a consultant that can develop a self-study for theuniversity to determine a set of messages and themes that (a) resonates with our most importantconstituents, (b) is distinctive vis--vis the competition and (c) reflects genuine strengths and capabilities ofGeorgia College. Georgia College envisions that this self-study would involve market research, competitiveanalysis, focus groups and surveys to develop narratives or a set of slogans that are memorable, succinctand offer the relevant focus to guide priorities, institutional culture and the direction of our story-tellingacross all mediums: web, digital, print, media, video, advertising, merchandising and so forth.

Product Codes: 91896, 91501

Agency Information

Issuing Agency: Georgia College and State University

State: Georgia

Agency Type: State and Local

Contact: Mark Meeks, Georgia College & State University 302 North Wayne Street, Milledgeville, Georgia, 31061

Phone: 478-445-4458




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