Government Contract | Oregon
Market Research & Development of Social Marketing Campaign

Bid Information

Bid Alert No: 00000493766

Bid Title: Market Research & Development of Social Marketing Campaign

Agency Bid No. Title: Not Stated

Received Date: 02/23/2016

Close Date: 03/04/2016

Purchase Type: Not Stated

Delivery Point: Deschutes County, Oregon

Delivery Date: Not Stated


Specifications include, but are not limited to: Scope of Services Requested:1. Conduct market research to determine target audiences and strategies to best meet the objective.2. Following the principles of PCF, develop an overarching brand for the campaign. This may or maynot utilize the mORe brand.3. Develop three (3) to five (5) media messages directed towards young people (12-25 years old) andtwo (2) to three (3) media messages directed towards parents spanning both social and traditionalmedia outlets.4. Test brand and messages with members of the target audiences to determine effectiveness. Adjustcontent as necessary. Methodology to be agreed upon between DCHS Prevention Team andselected proponent.5. Create content for the campaign utilizing all appropriate traditional and social media.a. Each message may utilize one (1) or more of the following media outlets: video, audio, posters,posts, memos, etc.6. Create a marketing plan to assist in the timing and delivery of the campaign content.7. Assist with developing a campaign evaluation plan and help to identify metrics to gauge outputs andoutcomes.8. Create a detailed timeline and budget for all services.

Bid Related Documents

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Product Codes: 91876, 91501

Agency Information

Issuing Agency: County of Deschutes

State: Oregon

Agency Type: State and Local

Contact: Nicholas Stevenson 1130 NW Harriman Street, Bend, Oregon, 97701




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