Government Contract | Florida
Latin America Public Relations and Sales Representative

Bid Information

Bid Alert No: 00000491496

Bid Title: Latin America Public Relations and Sales Representative

Agency Bid No. Title: 16-034

Received Date: 02/19/2016

Close Date: 03/09/2016

Purchase Type: Not Stated

Delivery Point: Polk County, Florida

Delivery Date: Not Stated

Special Notices: Questions Due By 02/29/2016 04:00 PM


Specifications include, but are not limited to: Minimum Requirements 1. In cooperation with PCTSM, develop an annual marketing plan and strategies to accomplish the stated objectives in key targeted markets within Latin America. 2. Educate travel agents, tour operators, consumers and media outlets in Latin America about the potential of Polk County as a tourism destination. 3. Develop relationships with Latin American media outlets (print, broadcast and online) to gain media exposure and third party articles, videos and online coverage featuring Polk County as a tourism destination. 4. Educate consumers about the tourism related offerings for vacations in Polk County. 5. Identify and develop key markets within Latin America. 6. Conduct up to three (3) press tours per year to familiarize media with Central Floridas Polk County. 7. Produce regular e-newsletters and other communication pieces to be distributed to travel agents, tour operators, etc. 8. Distribute press releases to media outlets in key markets within Latin America. 9. Attend trade shows on behalf of PCTSM and with PCTSM staff members. 10. Assist with translation of collateral materials, visitor websites, press releases and newsletters. 11. Develop and optimize digital/social media channels in Latin America markets that are targeted and results oriented.

Bid Related Documents

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Product Codes: 91503, 96128, 91876, 96153

Agency Information

Issuing Agency: County of Polk

State: Florida

Agency Type: State and Local

Contact: Fran McAskill, Procurement Division Procurement Division, 330 West Church Street, Room 150, Bartow, Florida, 33830

Phone: 863-534-6757

Fax: 863-534-6789




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