Government Contract | Texas
Interactive Advertising Program

Bid Information


Bid Alert No: 00001077223

Bid Title: Interactive Advertising Program

Agency Bid No. Title: 809-18-0919

Received Date: 09/01/2017

Close Date: 09/20/2017

Purchase Type: October 2017-fiscal year 2018 (August 31, 2018).

Delivery Point: Texas

Delivery Date: Not Stated

Special Notices: Questions Due By Optional 09/11/2017 05:00 PM, MWDB: HUB, Bidder Prequalification

Specifications

Specifications include, but are not limited to:Provide search enginemarketing and advertising management services for the Capitol Gift Shops.2.2.1 Keyword Research and SelectionContractor will work with SPB to identify the most effective keywords for the retail campaign and the channels best suited for use.2.2.2 CreativeContractor will work with SPB to create an effective campaign message, including testing different approaches and measuring both clickthrough rates and conversions.2.2.3 Conversion Funnel/Goal TrackingContractor will track dropoff rates on pages leading to Conversion and provide supporting data to recommend changes to increase conversion.2.2.4 Program Reporting/AnalysisContractor will produce easytoread reports via email covering the advertising campaign and conversion data and provide analysis to maximize the advertising program.2.2.5 Search engine and social media ad placement

Bid Related Documents

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Amendments

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Product Code: 91501

Agency Information


Issuing Agency: State of Texas-Preservation Board

State: Texas

Agency Type: State and Local

Contact: State Preservation Board, 201 E. 14th St., 9th Floor, Ste 950, P.O. Box 13286, Austin, Texas, 78711

Email: spb.bids@tspb.texas.gov

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