Government Contract | Indiana
INTEGRATED MARKETING COMMUNICATION SERVICES

Bid Information


Bid Alert No: 00000495372

Bid Title: INTEGRATED MARKETING COMMUNICATION SERVICES

Agency Bid No. Title: 16-076

Received Date: 02/25/2016

Close Date: 04/07/2016

Purchase Type: 2 year term

Delivery Point:

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to:IOTD is dedicated to enhancing the economic vitality of Indiana through leadership and resource support to the allied travel, tourism and hospitality industry. Its ambition is for Indiana to be a leading regional destination with growth annually exceeding that of adjacent statesandultimatelymakingitcompet i t i v e o n a n a t i o n a l a n d g l o b a l s c a l e . T o u r i s m i s I n d i a n a s sixth largest industry, employing 192,000 workers, generating $10.7B in consumer spending and attracting 73M visitors to Indiana destinations. Visitor spending in 2014 grew 3.3%, the largest rate of growth since 2008. The Indiana brand experience is dynamic and diverse, characterized by assets and destinations t h a t r e p r e s e n t I n d i a n a s c a p a c i t y f o r t h e f o l l o w i n g : Outdoor recreation and sport tourism Arts and cultural tourism Culinary and agritourism Heritage tourism The selected vendor will develop seasonal and annual marketing strategies, creative campaigns and media work-product that combines paid advertising, public relations, promotion, owned assets, and social media to elevate Indianas destination qualities, attract visitors and increase traveler spending. Messaging will target multiple audiences with whom IOTD communicates that include consumers in Indiana and surrounding states, trade, media and tourism organizations, business leaders and elected officials. To reach these audiences, IOTD engages in consumer-facing marketing campaigns, tourism research, sponsorships and destination development activities

Product Codes: 91503, 91876, 91501

Agency Information


Issuing Agency: State of Indiana - Department of Administration

State: Indiana

Agency Type: State and Local

Contact: 302 W. Washington Street, Indianapolis, Indiana, 46204

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