Government Contract | Maryland
HPV Vaccination Media Campaign Network TV Station Sponsorship Western Maryland Region

Bid Information

Bid Alert No: 00000561254

Bid Title: HPV Vaccination Media Campaign Network TV Station Sponsorship Western Maryland Region

Agency Bid No. Title: PHPA-S2251

Received Date: 05/03/2016

Close Date: 05/13/2016

Purchase Type: through September 2, 2016

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:The selected Offeror shall: A.Recommend to the Department a media strategy which will promote the uptake of HPV vaccination during peak programming hours/viewership times and with television media venues while also maximizing the number of times the HPV vaccination message may be relayedtotheOfferorsaud i e n c e . The vendor must use television media only. B. Utilizing the pre-recorded HPV vaccination TV PSAs that will be provided, the Offeror will develop appropriate HPV vaccination messaging spots for the television messages to include any required logos or tags or disclaimers as needed. The CCPC will provide the CCPC and t h e D e p a r t m e n t s l o g o a n d o t h e r m a n d a t o r y t a g s o r d i s c l a i m e r s t o t h e s e l e c t e d v e n d o r . A l l produced messages/ advertisements will be the property of DHMH. The Offeror must supply DHMH with electronic copies, in a format usable to DHMH, of all messages/advertisements produced. C. All messages must be approved by DHMH prior to placement/airing. D. Provide a detailed work plan outlining the sponsorship opportunity that includes a specific timeline of placement of the HPV vaccination messaging. Offeror must be able to deliver a completed media schedule within five days of contract award to allow for review and approval by the Department. If necessary, Offeror shall make edits at the Departments request. E. Provide a detailed schedule including days and times of where and when the HPV vaccination messaging would air/appear on the given medium, focusing on times of peak programming/viewership. F. Provide at least one value added component (community event, digital online media, news story, etc.) in which the HPV vaccination messaging can be promoted. G. Provide summary report providing details of the contract deliverables, including final air times and number of impressions during the promotion time period; any deviations

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Product Code: 91578

Agency Information

Issuing Agency: State of Maryland - Department of Health and Mental Hygiene

State: Maryland

Agency Type: State and Local

Contact: Chuck Bailey, Prevention and Health Promotion Administration 201 W. Preston Street, Baltimore, Maryland, 21201

Phone: 410-767-5601




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