Government Contract | Maryland
HPV Vaccination Media Campaign Network TV Station Sponsorship Central Maryland Region (Baltimore City and Baltimore, Harford, Cecil, Carroll, Howard, and Anne Arundel Counties)

Bid Information


Bid Alert No: 00000415365

Bid Title: HPV Vaccination Media Campaign Network TV Station Sponsorship Central Maryland Region (Baltimore City and Baltimore, Harford, Cecil, Carroll, Howard, and Anne Arundel Counties)

Agency Bid No. Title: MDM0031023637

Received Date: 11/11/2015

Close Date: 11/23/2015

Purchase Type: Term: 01/01/2016 - 02/08/2016

Delivery Point: Baltimore, Maryland

Delivery Date: Not Stated

Special Notices: Bidder Preregistration

Specifications

Specifications include, but are not limited to:Recommend to the Department a media strategy which will promote the uptake of HPVvaccination during peak programming hours/viewership times and with television mediavenues while also maximizing the number of times the HPV vaccination message may berelayed to the Offerors audience. The vendor must use television media only.B. Utilizing the pre-recorded HPV vaccination TV PSAs that will be provided, the Offeror willdevelop appropriate HPV vaccination messaging spots for the television messages to includeany required logos or tags or disclaimers as needed. The CCPC will provide the CCPC andthe Departments logo and other mandatory tags or disclaimers to the selected vendor. Allproduced messages/ advertisements will be the property of DHMH. The Offeror must supplyDHMH with electronic copies, in a format usable to DHMH, of all messages/advertisementsproduced.C. All messages must be approved by DHMH prior to placement/airing.D. Provide a work plan outlining the sponsorship opportunity that includes a specific timeline ofplacement of the HPV vaccination messaging. Offeror must be able to deliver a completedmedia schedule within five days of contract award to allow for review and approval by theDepartment. If necessary, Offeror shall make edits at the Departments request.E. Provide a schedule including days and times of where and when the HPV vaccinationmessaging would air/appear on the given medium, focusing on times of peakprogramming/viewership.F. Provide at least one value added component (community event, news story, etc.) in which theHPV Vaccination messaging can be promoted.G. Provide summary report providing details of the contract deliverables, including final air

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Product Code: 91578

Agency Information


Issuing Agency: State of Maryland - Department of Health and Mental Hygiene

State: Maryland

Agency Type: State and Local

Contact: Chuck Bailey, Prevention and Health Promotion Administration 201 E. Baltimore Street, Room 306, Baltimore, Maryland, 21202

Phone: 410-767-5601

Email: chuck.bailey@maryland.gov

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