Government Contract | Vermont
Go Vermont Marketing Services 2016

Bid Information

Bid Alert No: 00000505881

Bid Title: Go Vermont Marketing Services 2016

Agency Bid No. Title: Not Stated

Received Date: 03/09/2016

Close Date: 04/01/2016

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:Project ScopeA. Go Vermont program: Over the last 7 years, the Go Vermont program has undergone significantchanges and upgrades (brand images, new web pages, expansion of services, partner links,efficient transportation organization, etc.). There is now a strong website/framework, and theprogram should focus on the marketing message and products used to promote this program.The goals and deliverables for this component are:a. The Consultant will thoroughly review the Go Vermont website and marketing materialsto provide a SWOT (strengths, weaknesses, opportunities, and threats) analysis.b. The Consultant will develop new creative materials (web content, copy, online and printads) for no fewer than two new ad campaigns. These messages should expand upon andcompliment marketing/outreach efforts to date.c. The Consultant will assess the website user experience and make recommendationsfor improvements to the aesthetics, processes, and organization of the site.d. The Consultant will identify and address the current and potential social mediacomponent of the Go Vermont program, and work with the Go Vermont programmanager to improve, expand and/or change this outreach component of the program.e. To help the State evaluate the effectiveness of this process, the Consultant shall submitmonthly progress reports to VTrans detailing activities and a timesheet to show the timespent on every initiative.f. Program Metrics include:a. Number of website visitsb. Number of carpool registrationsc. Number of vanpools in serviced. Number of phone calls and e-mails to the call center

Bid Related Documents

Download Document


Download Amendment

Product Codes: 96179, 96153

Agency Information

Issuing Agency: State of Vermont - Agency of Transportation (AOT)

State: Vermont

Agency Type: State and Local

Contact: 1 National Life Drive, Montpelier, Vermont, 05633



FREE Market Analysis

Get a FREE 90-Day Market Analysis and see the bids you’ve been missing