Government Contract | Virginia
FULL SERVICE ADVERTISING AGENCY

Bid Information


Bid Alert No: 00000410785

Bid Title: FULL SERVICE ADVERTISING AGENCY

Agency Bid No. Title: 16012

Received Date: 11/09/2015

Close Date: 12/07/2015

Purchase Type: Term:

Delivery Point: Chesapeake, Virginia

Delivery Date: Not Stated

Special Notices: Questions Due By 11/20/2015 05:00 PM, Pre-Bid Conference Optional 11/13/2015 10:00 AM

Specifications

Specifications include, but are not limited to:The City of Chesapeake, Parks, Recreation and Tourism is soliciting sealed proposals from qualified firms to establish an annual contract through competitive negotiation for the development of a strategic and comprehensive marketing, advertising and communications plan in promotion of the City of Chesapeake as a tourism destination.Develop a new brand for the city as a travel destination. Work to implement it across multiple market segments including leisure, meetings, group travel, youth sports, and day trips.Analyze existing City of Chesapeake brand, and propose areas of strength, weaknesses and improvements.Determine target markets and develop a strategic outreach plan.Establish a brand style guide. Review brand concept and provide suggested improvements, including recommendations for messaging, tagline, and/or logo that make our brand easily recognizable, marketable and memorable.

Bid Related Documents

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Bid Related Attachments

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Amendments

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Product Code: 91501

Agency Information


Issuing Agency: City of Chesapeake

State: Virginia

Agency Type: State and Local

Contact: J. Lynn Phillips City of Chesapeake Purchasing Division, 306 Cedar Road, 5th Floor, Chesapeake, Virginia, 23322

Email: lphillips@cityofchesapeake.net

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