Government Contract | Florida
Florida State Parks Marketing Research and Visitor Satisfaction Survey

Bid Information


Bid Alert No: 00000427449

Bid Title: Florida State Parks Marketing Research and Visitor Satisfaction Survey

Agency Bid No. Title: 2016019C

Received Date: 12/01/2015

Close Date: 01/12/2016

Purchase Type: Term:

Delivery Point: Tallahassee, Florida

Delivery Date: Not Stated

Special Notices: Questions Due By 12/15/2015 03:00 PM, Bidder Preregistration

Specifications

Specifications include, but are not limited to:The Respondent will manage all aspects of the following two projects: 1)Marketing Research and 2) the Visitor Satisfaction Survey (VSS) for Florida State Parks.A. Marketing Research: The Respondent will propose a strategy and outline and implement a plan to:i) develop comprehensive survey instruments regarding survey respondents visitation of state parks;ii) conduct the surveys; and iii) analyze the survey results to determine state park visitor satisfaction,better understand why Florida residents and tourists (domestic and international) are or are notvisiting state parks, and identify how to make state parks more appealing to non-visitors.B. Visitor Satisfaction Survey (VSS) for Florida State Parks: The Respondent will propose a strategyand outline and implement a plan to: i) develop comprehensive survey instruments for park visitors;ii) conduct surveys; and iii) analyze the survey results to determine satisfaction and whether parkvisitor demographics are representative of the community where the park is located.

Product Codes: 96160, 91812

Agency Information


Issuing Agency: State of Florida - Department of Environmental Protection

State: Florida

Agency Type: State and Local

Contact: Kaye Robertson, Procurement Section Environmental Protection Procurement Section, 3800 Commonwealth Blvd, MS93, Tallahassee, Florida, 32399

Phone: 850-245-2361

Fax: 850-245-2412

Email: kaye.robertson@dep.state.fl.us

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