Government Contract | Texas
EMail Marketing Provider

Bid Information

Bid Alert No: 00000523264

Bid Title: EMail Marketing Provider

Agency Bid No. Title: 16066-NTT-00-GS-PA

Received Date: 03/24/2016

Close Date: 03/29/2016

Purchase Type: 1 year term

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:North Texas Tollway Authority Bid # 16066-NTT-00-GS-IT Email Marketing Provider Project Summary The North Texas Tollway Authority (NTTA) is seeking a qualified email marketing platform provider to host email marketing services for a term of one (1) year. NTTA is looking for pricing based on the following capabilities for email marketing service providers. (Pricing is based on the following capabilities for email marketing services.) Qualifications Vendor must have 5 years of experience in providing services to clients of NTTAs size. Vendor must have in-house assistance team for functional and creative services. As long as Team can handle the services, the number of team members is up to the vendor.Scope of Services Vendor will need to provide the system that NTTA will use to send monthly emails to TollTag customers and TollPerks members and ad-hoc electronic communication. Email marketing consists of the back-end system that helps NTTA create the email itself, add and manage subscribers and record the success of the email marketing program. Vendor Requirements /Capabilities Must use cloud-based technology System must be able to hold at least 2 million contact profiles System must be able to import contacts daily through NTTA FTP site (1,000 2,000average daily contacts) System must be able to automate emails (workflows) System must be able to host landing pages and capture visitor information via forms System must be able to produce campaigns based on emails, landing pages and other actions System must have social media integration to capture contacts social media profiles System must have templates for emails System must be able to create email reports based opens, clicks, subscriber history and social media System must have multi-user capabilities System must have social media integration System must allow limitless creation of contact lists System must allow user to schedule emails to send in the future System must allow user to create A/B test System must have an asset library (images) System must integrate with Google Analytics

Product Code: 91528

Agency Information

Issuing Agency: North Texas Tollway Authority

State: Texas

Agency Type: State and Local

Contact: 5900 W. Plano Pkwy, Plano, Texas, 75093



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