Government Contract | California
DTP Marketing Contractor

Bid Information

Bid Alert No: 00000403835

Bid Title: DTP Marketing Contractor

Agency Bid No. Title: 14PS4014

Received Date: 10/29/2015

Close Date: 12/18/2015

Purchase Type: 14 months

Delivery Point:

Delivery Date: Not Stated

Special Notices: Pre-Bid Conference Optional 11/05/2015 10:00 AM, Questions Due By 11/18/2015 05:00 PM, Bidder Preregistration


Specifications include, but are not limited to:The DDTP Marketing Services Provider will be required to leverage existingmarketing creatives to produce marketing campaigns that increase awareness of,and participation in, the DDTP. The present collection of existing creatives consistsof ads using the California Phones branding, which the CPUC anticipates running intheir original forms with no or minimal modifications. Although there may be alimited need for the production of new creatives, to the extent that there is a need, all new creatives are expected to build on the existing California Phones branding. Campaigns should focus on specific English and non-English speaking populations. These English and non-English speaking populations include, but are not limited to, persons with disabilities, seniors, youth, family members and friends of theaforementioned, caregivers, social workers, health care providers, educators,community based organizations, potential users that live in rural or hard-to-reachareas, and other organizations serving the foregoing constituency groups. Whenmarketing to non-English speakers, the Marketing Services Provider must useculture specific advertising to reach the following groups: Arabic, Armenian, Chinese, Farsi, French, Hindi, Hmong, Japanese, Spanish, Khmer, Korean, Lao, Portuguese, Punjabi, Russian, Tagalog, Thai, and Vietnamese. Major campaigns tonon-English speaking populations to date have included Spanish and Chinese(Mandarin and Cantonese).

Bid Related Documents

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Product Codes: 96179, 96153

Agency Information

Issuing Agency: State of California - Public Utilities Commission

State: California

Agency Type: State and Local

Contact: 505 Van Ness Avenue, San Francisco, California, 94102



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