Government Contract | California
Disability Insurance Branch Paid Family Leave Marketing Plan and Outreach Campaign

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Bid Information

Bid Alert No: 00000479992

Bid Title: Disability Insurance Branch Paid Family Leave Marketing Plan and Outreach Campaign

Agency Bid No. Title: 72779

Received Date: 02/09/2016

Close Date: 03/18/2016

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 02/11/2016 05:00 PM


Specifications include, but are not limited to: The intent of the PFL Outreach program is to increase PFL awareness and knowledge and thereby increase the likelihood of PFL usage at those points in time when Californians become potentially eligible for benefits. The Contractor shall provide multi-segment, integrated marketing and outreach services through a statewide public outreach, education, and/or media campaign with the goal of increasing awareness and educating California workers about PFL benefits. The campaign shall identify short-term and long-term outreach, education, and marketing strategies, including assessing and recommending specific outreach activities and communication vehicles for reaching and informing potential PFL claimants in California, including various target audiences. The campaign shall target Californias diverse population, such as: individuals in diverse racial, ethnic and cultural groups; English, non-English speaking, and limited-English proficiency populations (where the campaign must be designed and developed in a manner in which it can be successfully implemented in multiple languages); and low income and underserved populations.

Product Code: 95337

Agency Information

Issuing Agency: State of California - Employment Development Department

State: California

Agency Type: State and Local

Contact: Cory Buttler 800 Capital Mall, Sacramento, California, 94280-0001

Phone: 916-654-5351




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