Government Contract | Illinois
Digital Media Buy Management

Bid Information

Bid Alert No: 00000495503

Bid Title: Digital Media Buy Management

Agency Bid No. Title: 6154

Received Date: 02/25/2016

Close Date: 03/15/2016

Purchase Type: July 1, 2016 June 30, 2017

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 03/07/2016 12:00 PM, Brand Name or Equal, Small Business Set-Aside


Specifications include, but are not limited to:The University is seeking oversight and management of digital media buys and optimization for online video, display, retargeting, search engine marketing, streaming radio and other forms of digital advertising such as social media, mobile marketing, and emerging digital media that may be added to the Universitys advertising strategy. The agency will provide strategic counsel in media planning by analyzing various digital media opportunities to maximize exposure for the University with desired audiences. The agency must have proven results working with higher education clients as well as other commercial and non-profit clients. The agency must have a proven ability to deliver high-quality leads at or below regional and national cost per lead benchmarks. In consultation with University Marketing, the agency will plan annual digital media campaigns while evaluating new opportunities in the best interest of the University. The University must be able to quantify results from its digital advertising efforts. The agency will provide detailed plans, tracking and reports on the budget and advertising outcomes. The agency will provide concise monthly billing statements and help ensure the University stays within the specified digital media budget. Increasing student enrollment is the primary area of focus for the digital media plan. Primary markets for digital advertising campaigns are anticipated to be prospective undergraduate and graduate students in the St. Louis DMA and Springfield, Ill. Additional markets and areas of focus will vary based on University priorities in response to environmental factors and strategic plans

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Product Codes: 91522, 92040, 91876, 91501

Agency Information

Issuing Agency: Southern Illinois University Edwardsville

State: Illinois

Agency Type: State and Local

Contact: Gina Grace 513 Stratton Bldg, 401 S Spring, Springfield, Illinois, 62706

Phone: 618-650-3522

Fax: 618-650-3251




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