Government Contract | Illinois
Digital Marketing Services

Bid Information

Bid Alert No: 00000941402

Bid Title: Digital Marketing Services

Agency Bid No. Title: S287228

Received Date: 04/28/2017

Close Date: 05/16/2017

Purchase Type: Not Stated

Delivery Point: Western Illinois University, Macomb, Illinois

Delivery Date: Not Stated

Special Notices: Questions Due By 05/09/2017


Specifications include, but are not limited to:University Marketing (UM) is searching for the services of a digital marketing firm to implement, coordinate, and facilitate digital marketing and advertising tactics for WIU's target audience. Western Illinois Universitys ultimate marketing goals are to increase student applications and enrollment. Auxiliary goals include brand recognition by alumni, current and future students, staff, faculty, and influencers (parents, guidance counselors, etc.) and promotion of school pride by students, faculty, staff, and alumni. Westerns objective is to bolster awareness and accentuate consideration of Western Illinois University by influencers and potential studentsincluding traditional, non-traditional, and transfer. In addition, there is a possibility of specific academic program marketing. The vendor may describe any unique, creative ideas or strategies that add value to the project and amplify results.

Product Codes: 91501, 96179, 96153

Agency Information

Issuing Agency: Western Illinois University

State: Illinois

Agency Type: State and Local

Contact: 1 University Circle, Macomb, Illinois, 61455



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