Government Contract | New York
DIGITAL MARKETING AND MEDIA PLAN FOR THE WESTCHESTER COUNTY OFFICE OF TOURISM & FILM

Bid Information


Bid Alert No: 00000396534

Bid Title: DIGITAL MARKETING AND MEDIA PLAN FOR THE WESTCHESTER COUNTY OFFICE OF TOURISM & FILM

Agency Bid No. Title: Not Stated

Received Date: 10/19/2015

Close Date: 11/13/2015

Purchase Type: Term: 01/01/2016 - 12/31/2016

Delivery Point: Westchester County, New York

Delivery Date: Not Stated

Special Notices: Questions Due By 10/23/2015

Specifications

Specifications include, but are not limited to:WCTF is seeking Proposals which may include, but shall not be limited to, the following:1. Development and execution of a digital marketing and online media strategy and plantargeting, among others, leisure travelers within a 100 -250 mile radius of the County andcorporate and association meeting planners in the Northeast;2. Provision of creative and promotional tactics (e.g. macro-sites, content, contests, emailacquisitions and leads as necessary);3. Execution, production and trafficking of digital placements, including mechanicalartwork and follow-up. The selected proposer will be expected to keep costs perimpression competitive and seek added-value;4. Strategy and proposed work to increase traffic to, and drive traffic to, the WestchesterCounty Tourism visitwestchesterny.com and social media outlets, for the purpose ofpromoting and raising the profile of Westchester as a regional destination;5. Provision detailed data for digital media properties, including but not limited to newsoutlets, social media and leisure and business publications; appropriate analyses of suchdata; and recommendations for actions based upon the data and the analyses; and6. Provision of media and digital content management, including monitoring of clickthroughrates, engagement levels on social media outlets, and the Countys return-oninvestment(ROI) from its advertisements;

Bid Related Documents

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Product Codes: 91596, 91876, 91501

Agency Information


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Issuing Agency: County of Westchester/IPT

State: New York

Agency Type: State and Local

Contact: Westchester County Tourism & Film, 148 Martine Avenue, Suite 104, White Plains, New York, 10601

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