Government Contract | Arkansas
DIGITAL MARKETING (A&P)

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Bid Information


Bid Alert No: 00000559972

Bid Title: DIGITAL MARKETING (A&P)

Agency Bid No. Title: AED-16-0016

Received Date: 05/03/2016

Close Date: 05/27/2016

Purchase Type: 1 year term

Delivery Point: 900 West Capitol Ave, Suite 400, Little Rock, Arkansas, 72201

Delivery Date: Not Stated

Special Notices: Questions Due By 05/03/2016 04:00 PM

Specifications

Specifications include, but are not limited to:Provide one to three client case studies reflecting your best and most recent work, including all of therequestedinformationandrelevantsupportmaterialslistedbelow:A. Provide a comprehensive strategic digital marketing plan, including client challenges and/oropportunitiesandgoals.B. Describetheanalysisandresearch ofyourclientssituationbeforeyourdigitalmarketingeffortswereexecuted.C. WastheInbound methodologyusedaspartoftheplan,andifso,pleasedescribe.D. Provide the digital creative executions developed for the plan (e.g., website, paid search, display,email,social,mobile,etc.)E. Providethetotalannualbudget andbudgetarybreakdownforthedigitalmarketingplanandcampaign(e.g., digitalmedia,analytics,design,development,video,etc.).F. Provideanoverviewofthemediaandsearch (SEM,SEO)strategyandplan,includingspendsummarybydigitalchannel.Explainanyeffortstooptimizemediaspend.G. List and describe themetrics/analyticsthat wereestablished andmeasured to demonstrate results.Whatmeasurementtoolswereused?H. Describeanytesting thatwasexecutedandmeasured(e.g.,emailsubjectlines,A/B,etc.).I. Describe the goals or conversion metrics (e.g., sales, leads, etc.). Explain the success of the digitalmarketingplanintermsofgoal achievement/conversiongrowth.J. Organizethepresentationofyoursamplesinthefollowingorder:1. StrategicDigitalMarketingPlan2. SituationAnalysisandResearch3. Inbound4. Creative5. Budget6. MediaandSearch7. Analytics8. Testing

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Product Code: 92000

Agency Information


Issuing Agency: Arkansas Economic Development Commission

State: Arkansas

Agency Type: State and Local

Contact: Kim Davis 900 West Capitol Ave, Suite 400, Little Rock, Arkansas, 72201

Phone: 501-682-5997

Email: kdavis@arkansasedc.com

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