Government Contract | Virginia
Digital Advertising Account Services

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Bid Information

Bid Alert No: 00000443452

Bid Title: Digital Advertising Account Services

Agency Bid No. Title: 16-425-016

Received Date: 12/21/2015

Close Date: 02/15/2016

Purchase Type: 5 year term

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:The Contractor shall be a digital advertising firm with significant experience in travel andtourism to provide digital/mobile account and buying services that strategically position theAmerican Revolution Museum at Yorktown and Jamestown Settlement as essential attractionswhen planning a visit to the Williamsburg, Hampton Roads or Richmond regions.B. The Contractor shall collaborate with JYF staff, be experienced in tourism digital advertising,creative design, have excellent digital advertising development skills and can provide highquality results in a cost-effective manner. In partnership with JYFs Marketing Team, theContractor shall:1. Implement and manage annual/seasonal/themed JYF digital/mobile advertisingplacement campaigns to include, but not limited to, display and mobile placements,Google AdWords, Facebook advertising, YouTube advertising, remarketing, and searchand keyword, and Pinterest and other social media advertising and related websitelanding pages to deliver on the offers.2. Develop and implement digital media plans.3. Assign on-staff Google certified account executive to manage the JYF account.4. Adapt advertising creative and video provided by JYF to various digital advertisingplatforms. The Agency will provide initial concepts and materials for placement andexecution.5. Implement ongoing advertising creative testing to ensure effective campaigns overtime.

Product Codes: 92040, 91501

Agency Information

Issuing Agency: Jamestown-Yorktown Foundation

State: Virginia

Agency Type: State and Local

Contact: Erika Allen

Phone: 757-253-5233

Fax: 757-253-7221




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