Government Contract | Ohio
DEVELOPMENT OF SOCIAL MARKETING CAMPAIGN FOR PRESCRIBERS AND GENERAL PUBLIC

Bid Information


Bid Alert No: 00000525869

Bid Title: DEVELOPMENT OF SOCIAL MARKETING CAMPAIGN FOR PRESCRIBERS AND GENERAL PUBLIC

Agency Bid No. Title: CSP907816

Received Date: 03/29/2016

Close Date: 04/20/2016

Purchase Type: Term: 09/30/2016 - Option to Renew

Delivery Point: Ohio

Delivery Date: Not Stated

Special Notices: Questions Due By 04/13/2016 08:00 AM, Bidder Preregistration

Specifications

Specifications include, but are not limited to:The Contractor will develop a social marketing campaign for prescribers and the general public. The Contractor shall provideand execute a work plan for the marketing campaign which includes the overview of the project plan as identified in thisproposal with associated key tasks and proposed due dates. Additionally, in consultation with and approval by the ODHProject Manager the Contractor shall:1. With input from ODH Project Manager, set up a project advisory committee comprised of members of the OhioDepartment of Health, Ohio Mental Health and Addiction Services, Ohio State Pharmacy Board, Governors CabinetOpiate Action Team/Prescriber Education Workgroup (GCOAT PEW), and Prescription Drug Abuse Action Group/Prescriber Education Workgroup (PDAAG PEW).2. Explain rationale and process for how the Contractor will conduct two (2) exploratory research meetings with ODH,GCOAT PEW, and PDAAG PEW, to understand position of prescribers and health officials with regard to prescribingopiates including: barriers to reducing opioid prescribing; common patient concerns; peer concerns and social norms;concerns related to alternative therapies recommended by the prescribing guidelines; patient access to painspecialists and treatment; and patient satisfaction concerns.3. Based on results of exploratory research meeting findings, explain how the Contractor will use results to develop five(5) distinct draft marketing campaign concepts including: slogans, logos, draft concept images, web URLs, and draftconcept scripts for advertisements. Present concepts to ODH Project Manager.

Bid Related Documents

Download Document

Product Codes: 91522, 92040, 91876

Agency Information


Issuing Agency: State of Ohio - Department of Administrative Services

State: Ohio

Agency Type: State and Local

Contact: Ryan Beers Procurement Services, 4200 Surface Road, Columbus, Ohio, 43228

Phone: 614-466-2418

Email: ryan.beers@das.state.oh.us

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