Government Contract | Texas
DEVELOPMENT & IMPLEMENTATION OF A STRATEGIC MARKETING PLAN

Bid Information


Bid Alert No: 00000459320

Bid Title: DEVELOPMENT & IMPLEMENTATION OF A STRATEGIC MARKETING PLAN

Agency Bid No. Title: 014-16

Received Date: 01/13/2016

Close Date: 02/03/2016

Purchase Type: Not Stated

Delivery Point: Brownsville, Texas

Delivery Date: Not Stated

Special Notices: Bidder Preregistration

Specifications

Specifications include, but are not limited to:nd improve the satisfaction and loyalty of current customers, seek new customers, develop,introduce and price new services, market existing and new services, and establish the desiredidentity among customers. The Strategic Marketing Plan should address market retention, newcustomers, improve quality of customer services, develop a strong brand, the marketingorganization, culture, new products and services, pricing, and customer contact. The targetmarkets include the electric, water, and wastewater utilities.The objective of this RFP is to secure proposals for (1) development of a strategic marketingplan consistent with corporate objectives, and (2) implementation of the strategic marketing planas directed by BPUB. The following describes the scope of services to be provided in thedevelopment and implementation of the Strategic Marketing Plan and information to be providedby interested firms

Bid Related Documents

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Amendments

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Product Codes: 91522, 91876, 96153

Agency Information


Issuing Agency: Brownsville Public Utilities Board

State: Texas

Agency Type: State and Local

Contact: Diane Solitaire, Purchasing Brownsville PUB Purchasing Office, 1495 Robinhood Drive, Brownsville, Texas, 78521

Phone: 956-983-6366

Fax: 956-983-6367

Email: dsolitaire@brownsville-pub.com

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