Government Contract | Texas
Develop and Execute an Online Marketing Strategy

Bid Information

Bid Alert No: 00000418245

Bid Title: Develop and Execute an Online Marketing Strategy

Agency Bid No. Title: OTC12022015

Received Date: 11/16/2015

Close Date: 12/02/2015

Purchase Type: Not Stated

Delivery Point: University of Texas, Austin, Texas

Delivery Date: Not Stated

Special Notices: Bidder Preregistration


Specifications include, but are not limited to:UT System is seeking an online marketing firm to provide planning, leadership and responsibility for executing the approved online marketing strategy for the OTC. Associated deliverables will be subject to the Assistant Vice Chancellor's approval. In addition, all marketing (online or otherwise, web presence, events, and social media) undertaken by the recipient of the contract must be coordinated with and subject to the approval of the Office of External Relations in accordance with style, brand and communications guidelines. The developed plan and strategy must be consistent with the current web page and branding project currently underway at the OTC. The online marketing firm will build and promote the OTC brand to all 14 UT Institutions, as well as stakeholders across the state of Texas, the nation, and the world. At a minimum, the successful online marketing firm will carry out the following: I. Develop an online marketing strategy, working together with the OTC's marketing coordinator, which will: Identify short-term and long-range issues that must be addressed to build upon OTC's recognized brand within Texas, across the nation and the world Leverage social media platforms Outline an online marketing budget to execute the delineated strategy consistent with the overall strategy of the office. It is essential that the online marketing plan be closely tied to OTC's strategic goals and objectives. II. Create and execute upon an online marketing plan Create and maintain a project management plan with begin and end dates for all online marketing activities Execute search engine optimization (SEO) for the OTC website Create, review, revise and automate reporting of online marketing performance metrics Provide quarterly assessments of online marketing impact (including social media) Co-develop online advertising and cross-promotion for UT System's annual SXSW event (with OTC's marketing coordinator)

Bid Related Documents

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Product Code: 91876

Agency Information

Issuing Agency: University of Texas System

State: Texas

Agency Type: State and Local

Contact: Jennifer Murphy Office of Facilities Planning and Construction, 1616 Guadalupe, Suite 6.500, Austin, Texas, 78701




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