Government Contract | Texas
CUSTOMER DEMOGRAPHICS FOR BUSINESS INTELLIGENCE

Bid Information


Bid Alert No: 00000566812

Bid Title: CUSTOMER DEMOGRAPHICS FOR BUSINESS INTELLIGENCE

Agency Bid No. Title: 04288-NTT-00-GS-IT

Received Date: 05/09/2016

Close Date: 05/11/2016

Purchase Type: 12 weeks for completion

Delivery Point:

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to:PROJECT DESCRIPTION NTTA would like to do a pilot program to provide TollTag market penetration analysis on the President George Bush Turnpike (Western Extension) including penetration analysis, a targeted file of customers, and a proof-of-concept (POC) prototype architecture to demonstrate the data integration seamlessly into internal customer data. 1. A TollTag penetration analysis of 12-24 months of transaction data on PGBT WE cus-tomers, profiling: a. TollTag and ZipCash customers, b. In-state vs. Out-of-state accounts, c. Private and commercial accounts. 2. From the PGBT WE analysis, a targeted file of cash customers to survey in an effort to better understand their attitudes towards toll roads (NTTA specifically) and their reasons for not currently having a TollTag. 3. A proof-of-concept (POC), prototype architecture that demonstrate an ability to seam-lessly integrate outside customer demographic data, sourced and managed by a single 3rd party vendor, with our internal customer data in our data warehouse. BIDDER REQUIREMENTS/SCOPE OF WORK NTTA is seeking a full-service TollTag penetration analysis solution. NTTA will use the penetra-tion analysis to identify the universe of customers who are not typical TollTag customers(e.g., customers using only zip cash) as well as identify attitudes towards toll roads, and reasons why they do not purchase TollTags. NTTA will send the file containing a list of TollTag customers, ZipCash customers, and other addresses to the awarded bidder to complete the TollTag pene-tration analysis for addresses falling within the targeted PGBT WE area. The bidder will provide the final TollTag penetration analysis take NO later than (12) twelve- weeks from receipt of PO through final file transfer deliverables to NTTA corporate BOX.com

Product Codes: 96179, 96153

Agency Information


Issuing Agency: North Texas Tollway Authority

State: Texas

Agency Type: State and Local

Contact: Christi Ikeda

Email: cikeda@ntta.org

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