Government Contract | Kansas
conduct research to aid the in-house development of a strategic marketing plan

Bid Information

Bid Alert No: 00000454393

Bid Title: conduct research to aid the in-house development of a strategic marketing plan

Agency Bid No. Title: 16014

Received Date: 01/07/2016

Close Date: 01/20/2016

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 01/11/2016 12:00 PM


Specifications include, but are not limited to:The selected vendor will be expected to use surveys and/or focus groups to assess the following: 1) Brand awareness the level of familiarity with FHSU and how the university is perceived 2) Academic programs which programs attract students to FHSU and which ones the university lacks that are in demand 3) Price sensitivity the influence of cost in selecting a college and the perceived value of an education 4) Competition the institutions to which FHSU loses students and the reasons others are chosen The research is to be conducted with these groups: 1) Enrolled students 2) Admitted students 3) Prospective students 4) Parents of enrolled students 5) Parents of prospective students The target age range for the students is 16-24. The geographic target is the Midwest states with a regional emphasis. The vendor will provide a written report of the survey findings that interprets and/or offers guidance on the data and includes demographic and geographic information for the respondents. The vendor is asked to share secondary national research on media usage (including social media) and trends of teens. The project is to be completed mid to late March 2015. The vendor must submit narrative for the Primary Scope of Work, including methodology, an estimated timeline and the cost of the project. Demonstrated experience with higher ed clients is preferred. The vendor is asked to provide contact information for 3 to 5 such clients.

Product Code: 96153

Agency Information

Issuing Agency: Fort Hays State University

State: Kansas

Agency Type: State and Local

Contact: Purchasing Office Purchasing Office, 601 Park Street, Sheridan Hall 318, Hays, Kansas, 67601

Phone: 785-628-4251

Fax: 785-628-4046




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