Government Contract | Georgia
Concessions Promotional Services

Bid Information

Bid Alert No: 00000485807

Bid Title: Concessions Promotional Services

Agency Bid No. Title: FC-8461

Received Date: 02/16/2016

Close Date: 03/17/2016

Purchase Type: 3 year term

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:Proponents shall submit a proposal to serve as promotional support to the Department of Aviation indelivering services to increase the awareness of the concessions program at Hartsfield-Jackson AtlantaInternational Airport. The successful Proponent will support the marketing strategy developed by the ATL MarketingDepartment for the concessions program. The Proponent will assist with promotional outreachfor the concessions program through a variety of marketing vehicles to increase customersatisfaction and revenue. The chosen Proponent will perform select marketing and promotional activities/services. Theassignment of projects will be determined by ATLs Marketing Division. Detailed scopes of workand budgets will be prepared on a task order for each assignment. The selected Proponent will assist ATL in reaching key audiences and achieve desired assignedproject goals. These goals will be achieved through targeted market research and execution ofpromotional campaigns for the airports concessions program using several differenttactics. Tactical areas of execution include, but are not limited to:o Comprehensive and long-term forecasting, including market research opportunities withdemonstrated results based on clear objectiveso Concessions program media procuremento Ideation, coordination and execution of various media assets, promotional campaignsand marketing communication elementso Integrated media planning/brokerage and execution, including securing substantial freemedia publicity and earned media coverageo Audio-visual graphic creation and developmento Social media campaign development and executiono Website innovation and other internet and electronic advertisingo Mobile marketing

Product Codes: 96179, 96153

Agency Information

Issuing Agency: City of Atlanta

State: Georgia

Agency Type: State and Local

Contact: 55 Trinity Ave. SW, Atlanta, Georgia, 30303



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