Government Contract | Virginia
Comprehensive Destination Research and Strategic Planning

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Bid Information

Bid Alert No: 00000555617

Bid Title: Comprehensive Destination Research and Strategic Planning

Agency Bid No. Title: 16-22482-TOURISM

Received Date: 04/27/2016

Close Date: 05/10/2016

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:To support growth of the tourism and recreation economy in Botetourt County, a richer understanding of people who vacation and recreate here and in the region is needed. Understanding who they are, why they visit, whether they will come back, and what the emerging markets are will provide information to promote growth. This project will result in a study that describes the visitors that constitute the various tourism market segments in Botetourt County, as well as describe the industry itself using industry-standard metrics. Research techniques should also be utilized to confirm the Botetourt brand and should help answer the questions where and how should we spend our tourism promotion dollars?, what should be more specifically promoted as our brand, and what more can be further developed to lure visitors to Botetourt? Research includes visitor data collection prospects intercepts current market analysis brand assessment and recommendations product assessment

Bid Related Documents

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Product Codes: 95605, 91890

Agency Information

Issuing Agency: County of Botetourt

State: Virginia

Agency Type: State and Local

Contact: Susan Tincher 2 East Main Street, Number 5, Fincastle, Virginia, 24090

Phone: 540-473-8331




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