Government Contract | Oregon
Community Engagement Consultant

Bid Information

Bid Alert No: 00000425160

Bid Title: Community Engagement Consultant

Agency Bid No. Title: P17926-2015-12-01

Received Date: 11/25/2015

Close Date: 12/01/2015

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:RCC is requesting a professional firm to do the following: Work with the Marketing and Recruitment department to conduct marketing research, including review of existing records, focus groups, and surveys for the purpose of developing a new Unique Selling Proposition and Positioning strategy for Rogue Community College. This is not a rebranding effort for the school. It is a positioning effort. Research will include student populations, RCC staff and faculty, business and educational partners, local leadership, parents, and the general community. The professional firm will conduct the appropriate amount of research and meetings to analyze and propose courses of action. Propose a new one-year marketing campaign for Rogue Community College. This will be an integrated, multi-faceted campaign that expresses the Unique Selling Proposition of the College using grass roots "buzz" building, traditional media and marketing practices, and the latest in communication technology, especially mobile. Create an ongoing community research process. Recommend best tools to accomplish marketing goals. Audit website and internal communications Audit College/student communications oDevelop a map of College District's key stakeholders and constituents oDevelop survey tools oSurveys and focus groups of a broad base of students, residents in Jackson and Josephine counties, faculty, staff, and business and community leaders oAnalysis and development of key themes and patterns from research

Product Code: 91832

Agency Information

Issuing Agency: Rogue Community College

State: Oregon

Agency Type: State and Local

Contact: 3345 Redwood Highway, Grants Pass, Oregon, 97527



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