Government Contract | Arkansas
Communications/Marketing Services

Bid Information

Bid Alert No: 00000472378

Bid Title: Communications/Marketing Services

Agency Bid No. Title: R590105

Received Date: 01/28/2016

Close Date: 02/04/2016

Purchase Type: Term:

Delivery Point: University of Arkansas, Fayetteville, Arkansas

Delivery Date: Not Stated


Specifications include, but are not limited to:for marketing services provided by a qualified firm to assist UAF in the development of a comprehensive communication and marketing services program. The U of A Global Campus seeks proposals for a complete marketing strategy/plan and the implementation of operations of media campaigns (in all media formats, with a major focus on Internet campaigns) to mature and grow the universitys online and workforce development programs. The marketing strategy must include innovative methodologies that have proven success. This is an effort to reach our enrollment and revenue goals in the next decade, with two points of focus: 1) expanding access to higher education throughout the state, and beyond, and to ensure that the flexible educational opportunities offered through online education are clearly present in the marketplace and 2) expanding access to workforce development education opportunities, with an emphasis on Northwest Arkansas. Preference will be given to proposals with a fee-for-service model, without requiring a share of tuition or other revenue generated by online or workforce development programs.

Product Codes: 96179, 96153

Agency Information

Issuing Agency: University of Arkansas

State: Arkansas

Agency Type: State and Local

Contact: Karen Walls, Office of Business Affairs 1125 W. Maple, ADMIN 321, Fayetteville, Arkansas, 72701

Phone: 479-575-2551

Fax: 479-575-4158




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