Government Contract | Arkansas
Communications/Marketing Services

Bid Information

Bid Alert No: 00000464472

Bid Title: Communications/Marketing Services

Agency Bid No. Title: 590105

Received Date: 01/19/2016

Close Date: 02/04/2016

Purchase Type: Not Stated

Delivery Point: University of Arkansas, Fayetteville

Delivery Date: Not Stated

Special Notices: Questions Due By 01/25/2016


Specifications include, but are not limited to: The University is issuing this Request for Proposal (RFP) to solicit proposals for marketing services provided by a qualified firm to assist UAF in the development of a comprehensive communication and marketing services program.The U of A Global Campus seeks proposals for a complete marketing strategy/plan and theimplementation of operations of media campaigns (in all media formats, with a major focus on Internetcampaigns) to mature and grow the universitys online and workforce development programs. Themarketing strategy must include innovative methodologies that have proven success. This is an effort toreach our enrollment and revenue goals in the next decade, with two points of focus: 1) expandingaccess to higher education throughout the state, and beyond, and to ensure that the flexible educationalopportunities offered through online education are clearly present in the marketplace and 2) expanding access to workforce development education opportunities, with an emphasis on Northwest Arkansas. Preference will be given to proposals with a fee-for-service model, without requiring a share of tuition or other revenue generated by online or workforce development programs.Note: This request for proposals does not seek enrollment and recruitment services.

Product Codes: 91876, 91501

Agency Information

Issuing Agency: University of Arkansas

State: Arkansas

Agency Type: State and Local

Contact: Karen Walls, Office of Business Affairs 1125 W. Maple, 321 Administration, Fayetteville, Arkansas, 72701

Phone: 479-575-2551

Fax: 479-575-4158




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