Government Contract | Vermont
Check Yourself Campaign

Bid Information

Bid Alert No: 00000556333

Bid Title: Check Yourself Campaign

Agency Bid No. Title: Not Stated

Received Date: 04/29/2016

Close Date: 06/01/2016

Purchase Type: September 1, 2016 August 31, 2018

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 05/06/2016


Specifications include, but are not limited to:The contractor will be responsible for executing an effective social marketing campaign toaddress high risk drinking behaviors. In order to achieve maximum results within theconstraints of the budget, it will be necessary to select and use pre-existing media materials(including ones previously developed by VDH), as well as to be able to create new media andpromotional materials if needed. Contractors will be asked to focus on: Development of a 2-year public health behavior change marketing strategy Campaign message testing of current Check Yourself messages and creative withtarget audience identified during formative research phase. Implementation of at least two paid digital flights per year to reach Vermont youngadults ages 21-25. Alignment of campaign messages and strategy with public health behavior changetheory and best practice. Development of new campaign creative and messages as needed based onbehavior change science and message testing research.

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Bid Related Attachments

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Product Codes: 95222, 91876, 91501

Agency Information

Issuing Agency: State of Vermont - Department of Health

State: Vermont

Agency Type: State and Local

Contact: 108 Cherry Street, PO Box 70, Burlington, Vermont, 05402



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