Government Contract | Florida
Canada Retail Marketing & Public Relations

Bid Information


Bid Alert No: 00000508579

Bid Title: Canada Retail Marketing & Public Relations

Agency Bid No. Title: 15-05

Received Date: 03/14/2016

Close Date: 04/04/2016

Purchase Type: Term:

Delivery Point: Not Stated, Florida

Delivery Date: Not Stated

Special Notices: Questions Due By 03/16/2016 05:00 PM, Bid Bond Required: 1%

Specifications

Specifications include, but are not limited to: Retail Marketing 1. Advising FDOC on retail dynamics related to Florida citrus products in Canada 2. Communicating with Canadian retailers and the trade on behalf of FDOC 3. Developing, implementing, and measuring a plan that may include: a. In-store demos b. In-store marketing materials (development and distribution) c. Coupons / Flyer ads d. Shopper contests e. Display / sales contests f. Trade and shopper education g. Market research / surveys h. Etc. Public Relations 4. Advising FDOC on consumer and media trends as they relate to Florida citrus products in Canada 5. Media monitoring 6. Issues management 7. Developing, implementing, and measuring a plan that may include: a. Digital design and asset development b. Media outreach c. Paid media tactics d. Earned media tactics e. Owned media tactics f. Consumer engagement g. Consumer research / surveys h. Etc.

Bid Related Documents

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Amendments

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Product Codes: 91503, 91876

Agency Information


Issuing Agency: State of Florida - Department of Citrus

State: Florida

Agency Type: State and Local

Contact: Dianne Screws, Purchasing 605 E. Main Street, P.O. Box 9010, Bartow, Florida, 33831

Phone: 863-537-3984

Fax: 877-352-2487

Email: dscrews@citrus.state.fl.us

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