Government Contract | South Carolina
Build a Branding Effort for the New Portion of the Hospitality Management Program Presence on Hilton Head Island

Bid Information

Bid Alert No: 00000483477

Bid Title: Build a Branding Effort for the New Portion of the Hospitality Management Program Presence on Hilton Head Island

Agency Bid No. Title: USC-RFQ-2918-MR

Received Date: 02/11/2016

Close Date: 02/18/2016

Purchase Type: Not Stated

Delivery Point: University of South Carolina, Columbia, South Carolina

Delivery Date: Not Stated


Specifications include, but are not limited to: To build a branding effort for the new portion of the hospitality management program presenceon Hilton Head Island.Research:In order to articulate program details, the contractor will need to review available planning documents andmaterials.Market Research:- Provide higher education marketing research based on geographical area and current trends thatwill impact the outcome of the product- Use higher education marketing research to provide an analysis of additional ways to reach targetaudience.One to Two-Day Discovery Visit:- Meeting with USCB project lead to review details, goals and strategies.- One-on-one and group interviews with key faculty and staff including department head,professors and USCB staff. In addition, interview current students, local business leaders,employers and alumni to gather more information. Others may need to be interviewed to gathereverything needed.- Identify potential photo opportunities and testimonial candidatesPhoto Shoot Art Direction:- Create a custom shot list based on research and the discovery visit.- One to three-days worth of shooting and assistance by designer of deliverables.

Bid Related Documents

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Product Codes: 96179, 96153

Agency Information

Issuing Agency: University of South Carolina

State: South Carolina

Agency Type: State and Local

Contact: Michelle Robinson, Purchasing Department USC Purchasing, 1600 Hampton St., Suite 606, Columbia, South Carolina, 29208

Phone: 803-777-4115

Fax: 803-777-2032




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