Government Contract | Kansas
Branding: Research, Creation, Positioning and MarketingStrategies

Bid Information


Bid Alert No: 00000449063

Bid Title: Branding: Research, Creation, Positioning and MarketingStrategies

Agency Bid No. Title: Not Stated

Received Date: 12/29/2015

Close Date: 01/22/2016

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to:Research - Based on your knowledge and expertise, please compose a suggested plan of action with specific details of timeline and approach to gather information about our c o m m u n i t y s u n i q u e q u a l i t i e s t h a t h e l p s u s c l e a r l y i d e n t i f y w h o w e a r e a n d o p t i m i z e our market position. This research should include input from our key stakeholders, residents, business community, other community leaders as well as targeted audiences outside of2 our city. Analysis of competitor marketing strategies should be included. B.Community Branding Committee The consultant will be expected to work with a group of representatives (Community Branding Committee) at approximately three (3) pre-scheduled meetings during the project. The Committee will serve as an advisory body for the City and consultant to gain feedback on the research, creation/development, and implementation phases. The committee will be expected to represent the interests of their organizations as well as communicate back to their organizations as to the status of the project. The consultant will be expected to engage the Community Branding Committee in such a way that buy-in is achieved and the committee members become advocates for the project. The consultant will be expected to submit a plan including dates and approach to engage the Committee. C.Creation/Development of Brand Image The consultant will be expected to submit a recommended plan of action with specific details of timeline and approach including but not limited to options for a brand position statement (identified through research), key message and collateral items (logo, tag line color palette, etc.) necessary to convey the overall identity/brand position and the Roeland Park experience

Bid Related Documents

Download Solicitation Notice

Product Codes: 91876, 91501

Agency Information


Issuing Agency: City of Roeland Park

State: Kansas

Agency Type: State and Local

Contact: Keith Moody

Phone: 913-722-2600

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