Government Contract | Wisconsin
BRAND TRACKING STUDY FOR THE WISCONSIN SCHOOL OF BUSINESS

Bid Information


Bid Alert No: 00000501296

Bid Title: BRAND TRACKING STUDY FOR THE WISCONSIN SCHOOL OF BUSINESS

Agency Bid No. Title: 16-5615

Received Date: 03/02/2016

Close Date: 03/22/2016

Purchase Type: Not Stated

Delivery Point: University of Wisconsin, Madison, Wisconsin

Delivery Date: Not Stated

Special Notices: Bidder Preregistration

Specifications

Specifications include, but are not limited to: The Wisconsin School of Business is seeking a firm that has the capabilities to host a panel of prospective students. The firm will help WSB recruit participants, understand panel usage and best practices, and maintain the panel in terms of on-going recruiting, logistics, participant reimbursement, etc.; This panel will be utilized to provide timely and actionable data to partners within WSB who are creating multi-channel marketing content for prospective students. Research needs currently fall into two categories, strategic and tactical. Below are some examples of each.;Strategic Marketing Research: How can we increase the number of women in our Evening MBA program?; What is the PhD student journey: What is their trigger to pursue their PhD? What information do they consume to make a decision on which school to attend? How do they decide where to apply/ attend?;

Product Codes: 91876, 91501

Agency Information


Issuing Agency: University of Wisconsin

State: Wisconsin

Agency Type: State and Local

Contact: Crescent Kringle Purchasing Services, 21 N. Park Street, Suite 6101, Madison, Wisconsin, 53715

Phone: 608-262-5321

Fax: 608-262-4467

Email: ckringle@bussvc.wisc.edu

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