Government Contract | California
Berkeley Economic Development Communications Strategy

Bid Information

Bid Alert No: 00000579141

Bid Title: Berkeley Economic Development Communications Strategy

Agency Bid No. Title: 16-11063

Received Date: 05/20/2016

Close Date: 06/02/2016

Purchase Type: Term: 07/01/2016 - 06/19/2017

Delivery Point: Berkeley, California

Delivery Date: Not Stated

Special Notices: Questions Due By 05/25/2016


Specifications include, but are not limited to: Activities a. Research Assess current City communication efforts and how Berkeley is perceived as a place for business in the East Bay and the greater Bay Area. b. Engage Stakeholders Identify shared communication objectives, existing efforts, and future plans. c. Produce Deliverables Provide draft documents (described below), collect feedback, and incorporate feedback into revised final communications plan. 3. Deliverables: a. Summary of Findings. To include succinct statement of research findings, shared goals, shared brand attributes, shared communication goals and gaps in communication strategies. b. Draft Economic Development Branding and Communications Strategy. To include direction on key shared communication objectives, target audiences, effective messages for shared target audiences, and cost effective channels to reach those audiences. Include guidance regarding communication assets (e.g., websites, print materials, video, social media) evaluated to be most effective for achieving shared goals. Recommendations are to include expected budget ranges for creating communication assets, and costs for distribution channels such as adverting, public relations efforts, videos, etc.

Bid Related Documents

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Product Codes: 91837, 91849

Agency Information

Issuing Agency: City of Berkeley

State: California

Agency Type: State and Local

Contact: Jennifer Cogley Finance Department/General Services Division, 2180 Milvia Street, 3rd Floor, Berkeley, California, 94704

Phone: 510-981-7320




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