Government Contract | California
BERKELEY BIKE SHARE LOW-INCOME OUTREACH PROGRAM

Bid Information


Bid Alert No: 00000586780

Bid Title: BERKELEY BIKE SHARE LOW-INCOME OUTREACH PROGRAM

Agency Bid No. Title: 16-11046

Received Date: 06/01/2016

Close Date: 06/27/2016

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By Optional 06/13/2016

Specifications

Specifications include, but are not limited to:The City envisions that the development and implementation of the Berkeley Bike Share Low-Income OutreachProgram will consist of the following general tasks:1. Berkeley Bike Share Low-Income Communications Program Design Attend up to four (4) stakeholder/project partner meetings to initiate and develop the Program. Develop an outreach/marketing strategy tailored to Berkeleys low-income residents and historicallyunderserved Berkeley residents. Develop a detailed implementation plan, schedule, and budget. Where needed, coordinate with AC Transit, MTC, the 511 traveler information program, City CarShare,and/or BART Bike Station management on the development of marketing and outreach collateral. Personto-personmarketing is an important component of these services, but marketing collateral may focus onweb-based resources (as opposed to printed materials) to reduce costs and waste. Coordinate program design with the City of Berkeleys Bike Share Coordinator and Motivate. Implement marketing/outreach campaign:o Conduct targeted outreach phone calls, emails and/or meetings with key partners such as businessdistricts, low-income housing developments, and/or neighborhood groups.o Conduct intercept meetings with residents at BART stations, AC Transit hubs, Bay Area Bike Sharestations and/or other prime transportation hub locations to meet with low-income residents.o Develop a web page and/or social media interface for the Program. The web page may be hostedthrough the City of Berkeley website.o Coordinate with other stakeholders and partners on outreach and marketing activities. Track and report all activities associated with program implementation.

Bid Related Documents

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Amendments

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Product Codes: 95222, 91876, 96153

Agency Information


Issuing Agency: City of Berkeley

State: California

Agency Type: State and Local

Contact: Finance Department/General Services Division, 2180 Milvia Street, 3rd Floor, Berkeley, California, 94704

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