Government Contract | California
Awareness/Promotion Campaign

Bid Information

Bid Alert No: 00000509798

Bid Title: Awareness/Promotion Campaign

Agency Bid No. Title: PR16-3257

Received Date: 03/10/2016

Close Date: 03/24/2016

Purchase Type: Not Stated

Delivery Point: Citrus Heights, California

Delivery Date: Not Stated


Specifications include, but are not limited to: Cityhood did not come easy to the citizens of Citrus Heights. After a passionate 12-year long fight to establish the government we were entitled to, the city incorporated in 1997. The citizens wanted a government that would provide high-quality, economical and responsive services to its community. In the almost 20 years of cityhood, the citizens would say this has been delivered. There is a lengthy list of accomplishments since 1997, including no financial debt, establishment of our own award-winning Police Department, and countless infrastructure improvements to rehabilitate our roads, upgrade storm water and beautify our residential neighborhoods and commercial corridors, to name a few. The Citrus Heights of today is nothing like it was 20 years ago; however, unless you have a direct connection to the city, you might not be aware of what Citrus Heights has to offer to current and prospective residents and businesses. The City of Citrus Heights has never engaged in a formal strategic awareness or promotion effort, rather we let our actions speak for themselves. As we approach our 20 Year Anniversary, the timing is right to kick off a campaign to showcase and promote our accomplishments and what we have to offer. The City is seeking to develop a multi-media awareness and promotion campaign that is integrated into our existing organizational structure and activities, is authentic and memorable, and is easily implemented on an ongoing basis during the next three to five years. The target audience for the awareness and promotion campaign includes: Young families looking to buy their first home or purchase a move up home;Families and individuals with buying power looking to live and shop in a city with high-quality services and abundant amenities; Consumers from surrounding communities that would prefer Citrus Heights as their shopping or entertainment destination; New small businesses looking to invest in a vibrant and successful city; Existing small businesses looking to expand and increase their investment; Larger chains and national tenants looking to locate in an area that is progressive and diverse; and Those looking to relocate to the Sacramento Region to recognize Citrus Heights as a diverse, attractive and healthy community that is equivalent to other desired cities in the region. The Awareness/Promotion Campaign is made up of three main elements: Exploration/Foundation and Buy-in; Message Development; and Implementation. Goals for each element of the Awareness/Promotion Campaign are listed below:

Bid Related Documents

Download Solicitation Notice

Product Codes: 96179, 96153

Agency Information

Issuing Agency: City of Citrus Heights

State: California

Agency Type: State and Local

Contact: Devon Rodriguez 7927 Auburn Boulevard, Citrus Heights, California, 95610

Phone: 916-727-4745




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