Government Contract | California
ADVERTISING SERVICES

Bid Information


Bid Alert No: 00000604915

Bid Title: ADVERTISING SERVICES

Agency Bid No. Title: CSF-16-1102

Received Date: 06/20/2016

Close Date: 08/01/2016

Purchase Type: October 1, 2016, through September 30, 2019

Delivery Point: California

Delivery Date: Not Stated

Special Notices: L.O.I. Due By Mandatory 06/22/2016 05:00 PM, Questions Due By 06/29/2016 05:00 PM

Specifications

Specifications include, but are not limited to: 1.Advertising Plan: Development of the advertising campaign for the annual California State Fair and support marketing for Cal Expo. Advertising plan will be driven by fiscal status of Cal Expo and the California State Fair theme, programs, and exhibits. The advertising plan will be mutually determined by Contractor and Cal Expo. 2. Market Research: Conduct and analyze market research as deemed appropriate by Cal Expo and Contractor to help determine target markets, reach, delivery, and advertising effectiveness. Research will be analyzed to make strategy changes and plan media, creative, and the overall advertising plan. 3. Strategy: Develop a brand strategy intended to increase revenues and patronage in a cost-effective manner. 4. Production: Produce a full advertising campaign including, but not limited to TV, radio, print, outdoor, social media and internet, in both English and Spanish. 5. Graphic Design: Coordinate the production of all creative and design elements related to the campaign. Work closely with State Fair staff and graphic design consultants to maintain a consistent look and feel. 6. Collateral: Design collateral art including poster, T-shirt, button, and other items as deemed appropriate.

Bid Related Documents

Download Document

Product Code: 91501

Agency Information


Issuing Agency: State of California - Exposition and State Fair

State: California

Agency Type: State and Local

Contact: Heidi Turpen

Phone: 916-274-0699

Email: hlturpen@calexpo.com

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