Government Contract | Florida
Advertising/Promotional Consultant

Bid Information

Bid Alert No: 00000480837

Bid Title: Advertising/Promotional Consultant

Agency Bid No. Title: 18-16

Received Date: 02/09/2016

Close Date: 02/29/2016

Purchase Type: April 2016 through March 2017

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:PROJECT MISSION. The City of Clearwater is dedicated to providing superior services to itscustomers in order to improve the quality of life for Clearwater residents, businesses and visitors.The City is looking for vendors who share that dedication and will help the City meet that goal.2. PROJECT GOAL. The City of Clearwater seeks to engage an advertising/promotional firm orindividual to develop an advertising strategy to promote programs available through the Parksand Recreation Department. The intended outcome is measurable increases in programutilization and resulting revenues.3. SCOPE OF WORK.Services to be provided include, but are not limited to the following: Comprehensive advertising campaign planning and execution Print/digital/video advertising creative and production Coordination and procurement of advertising buys Advertisement copywriting Advertorial copywriting Other promotion programs' design and execution as needed to support business goalsProposals should address the following elements:Strategic Planning/Research/Analytics provide detail of your strategic account planning processincluding the methodology and the type of anticipated research. What analytic tools or servicesare used and how is success determined and measured? What type of information will bereported back to the City of Clearwater?Advertising Campaign Development demonstrate how your agency develops an approach toclient advertising, integrating interactive including social media into the overall strategyInclude how your media planning has adapted to barriers effecting traditional frequency andreach via television. Exemplify how your agency has evolved based on the way consumers arereceiving and responding to information today. Include examples of recent work

Bid Related Documents

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Product Codes: 91876, 91501

Agency Information

Issuing Agency: City of Clearwater

State: Florida

Agency Type: State and Local

Contact: Alyce Benge Purchasing Division, P.O. Box 4748, Clearwater, Florida, 33758

Fax: 727-562-4535




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