Bid Alert No: 00000499155
Bid Title: Advertising Consulting Services
Agency Bid No. Title: 24-2015/2016
Received Date: 02/29/2016
Close Date: 03/08/2016
Purchase Type: It is anticipated the services will begin April, 2016.
Delivery Point: Pensacola State College, Pensacola, Florida
Delivery Date: Not Stated
Special Notices: Questions Due By 03/01/2016 02:00 PM
Specifications include, but are not limited to: Pensacola State College is interested in obtaining proposals for Advertising Consulting Services.Collaboration with the Colleges Marketing Department to develop an integrated marketing plan to position theCollege as the institution of first choice for target audiences and as an educational leader in Escambia and SantaRosa Counties.Image assessment and enhancement, brand promise clarification and effective communication of coordinated,consistent brand execution messages.Development of strategic plans for media advertising and placement to effectively reach target audiences andallocate limited advertising funds, with regular follow-up assessment and evaluation of the effectiveness ofthese plans.
Product Code: 91501
Issuing Agency: Pensacola State College (PSC)
Agency Type: State and Local
Contact: 1000 College Blvd., Pensacola, Florida, 32504