Government Contract | Florida
Advertising Consulting Services

Bid Information


Bid Alert No: 00000467719

Bid Title: Advertising Consulting Services

Agency Bid No. Title: 17-2015/2016

Received Date: 01/22/2016

Close Date: 02/10/2016

Purchase Type: Not Stated

Delivery Point: Pensacola State College, Pensacola, Florida

Delivery Date: Not Stated

Special Notices: Questions Due By Optional 01/26/2016 02:00 PM

Specifications

Specifications include, but are not limited to: Pensacola State College is interested in obtaining proposals for Advertising Consulting Services. Collaboration with the Colleges Marketing Department to develop an integrated marketing plan to position the College as the institution of first choice for target audiences and as an educational leader in Escambia and Santa Rosa Counties. Image assessment and enhancement, brand promise clarification and effective communication of coordinated, consistent brand execution messages. Development of strategic plans for media advertising and placement to effectively reach target audiences and allocate limited advertising funds, with regular follow-up assessment and evaluation of the effectiveness of these plans.

Product Codes: 91876, 91501

Agency Information


Issuing Agency: Pensacola State College (PSC)

State: Florida

Agency Type: State and Local

Contact: Cassie Boatwright, Purchasing and Auxiliary Services 1000 College Blvd., Pensacola, Florida, 32504

Fax: 850-484-1839

Email: cboatwright@pensacolastate.edu

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