Government Contract | Maryland
ADVERTISING AGENCY

Bid Information


Bid Alert No: 00000467626

Bid Title: ADVERTISING AGENCY

Agency Bid No. Title: 16-006

Received Date: 01/25/2016

Close Date: 02/17/2016

Purchase Type: Not Stated

Delivery Point: Baltimore, Maryland, 21222

Delivery Date: Not Stated

Special Notices: Pre-Bid Conference Optional 02/02/2016 09:00 AM, Questions Due By 02/08/2016 04:30 PM, Bidder Preregistration, Warranty Required

Specifications

Specifications include, but are not limited to:o Research, planning and development of an annual media strategy in support of college marketing goals and aligned with the colleges overall brand and positioning strategy. The media strategy should include a mix of television, radio, out-of-home and digital, including paid search engine marketing services and integration with social media.o Media negotiation, buying and management.o Robust media tracking and documentation.o Contract/client management, including handling of approvals/quotations, invoice tracking and billing.o Collaboration with Marketing personnel o Consultation with CCBC leadership as appropriate to secure feedback and approval of campaign strategies.

Bid Related Documents

Download Document

Product Codes: 91571, 91503, 91501

Agency Information


Issuing Agency: The Community College Of Baltimore County

State: Maryland

Agency Type: State and Local

Contact: Mary Jo McCabe 7200 Sollers Point Road, Purchasing Department/Room A209, Baltimore, Maryland, 21222

Phone: 443-840-3010

Email: mmccabe@ccbcmd.edu

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