Government Contract | New York
A Digital Marketing and Media Plan for The Westchester County Office of Tourism and Film

Bid Information

Bid Alert No: 00000408698

Bid Title: A Digital Marketing and Media Plan for The Westchester County Office of Tourism and Film

Agency Bid No. Title: Not Stated

Received Date: 11/03/2015

Close Date: 11/13/2015

Purchase Type: through December 31, 2016

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:Development and execution of a digital marketing and online media strategy and plan targeting, among others, leisure travelers within a 100 -250 mile radius of the County and corporate and association meeting planners in the Northeast; 2.Provision of creative and promotional tactics (e.g. macro-sites, content, contests, email acquisitions and leads as necessary); 3.Execution, production and trafficking of digital placements, including mechanical artwork and follow-up. The selected proposer will be expected to keep costs per impression competitive and seek added-value; 4.Strategy and proposed work to increase traffic to, and drive traffic to, the Westchester County Tourism and social media outlets, for the purpose of promoting and raising the profile of Westchester as a regional destination; 5.Provision detailed data for digital media properties, including but not limited to news outlets, social media and leisure and business publications; appropriate analyses of such data; and recommendations for actions based upon the data and the analyses; and 6.Provision of media and digital content management, including monitoring of click-throughrates,engagemen t l e v e l s o n s o c i a l m e d i a o u t l e t s , a n d t h e C o u n t y s r e t u r n -on- i n v e s t m e n t ( R O I ) f r o m i t s a d v e r t i s e m e n t s ; 7. Further development of the digital Meet Me in Westchester assets including but not limited to Favorite Escapes itineraries, sizzle reels and creation of the next generation of the same for 2016/2017; 8. Support of web design and mobile application(s), as needed; 9. Development of a strategy for cooperative advertising digital campaign, as well as design, sale and management of the same. 10. Development and Maintain digital photo and video library for WCTF

Bid Related Documents

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Product Codes: 91876, 91501

Agency Information

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Issuing Agency: County of Westchester/IPT

State: New York

Agency Type: State and Local

Contact: Natasha Caputo 148 Martine Avenue, Room 414, White Plains, New York, 10601




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