Government Contract | New York
A Destination Marketing/Advertising and Public Relations Program

Bid Information

Bid Alert No: 00000553610

Bid Title: A Destination Marketing/Advertising and Public Relations Program

Agency Bid No. Title: Not Stated

Received Date: 04/26/2016

Close Date: 05/20/2016

Purchase Type: through May 31,2018

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:Part I: Digital Marketing and Media PlanThe proposers shall provide WCTF with proposals that summarize its digital marketing andmedia plan and proposed execution of the plan. The proposals must include the proposersexperience in creating digital media promotional campaigns and their ability to createstrategies and plans that use innovative and interactive solutions in order to further the Meetin Westchester online brand experience. WCTFs primary goals are to gain maximumtraffic, frequency and engagement to, Westchester County TourismFacebook, YouTube and WestchesterTour on Twitter. Every proposal should indicate howeach proposers digital media promotion plans will achieve these goals. WCTF is seeking Proposals which may include, but shall not be limited to, the following: Development and execution of a digital marketing and online media strategy and plantargeting, among others, leisure travelers within a 90 -250 mile radius of the County andcorporate and association meeting planners in the Northeast; Provision of creative and promotional tactics (e.g. macro-sites, content, contests, emailacquisitions and leads as necessary); Execution, production and trafficking of digital placements, including mechanicalartwork and follow-up. The selected proposer will be expected to keep costs perimpression competitive and seek added-value; Strategy and proposed work to increase traffic to, and drive traffic to, the WestchesterCounty Tourism and social media outlets, for the purpose ofpromoting and raising the profile of Westchester as a regional destination;

Bid Related Documents

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Product Codes: 91522, 91503, 91876, 91501

Agency Information

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Issuing Agency: County of Westchester/IPT

State: New York

Agency Type: State and Local

Contact: Natasha Caputo 148 Martine Avenue, Room 414, White Plains, New York, 10601




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